Cookie Policy — Intentive

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device on future visits and remember certain information about your preferences or interactions.

Cookies are not programs and cannot carry viruses or access information on your hard drive. They serve a variety of purposes — from making a website function correctly, to helping website owners understand how their site is being used.

This Cookie Policy explains what cookies we use on intentive.digital, why we use them, and how you can control them. It should be read alongside our Privacy Policy, which explains how we handle personal data more broadly.

How We Use Cookies

We use a combination of first-party cookies (set directly by Intentive) and third-party cookies (set by external services we use) on our website. Together, these cookies help us to:

Ensure the website functions correctly and securely
Remember your preferences and settings
Understand how visitors use our website so we can improve it
Measure the effectiveness of our marketing activities
Deliver relevant content and, where applicable, advertisements

Under the UK Privacy and Electronic Communications Regulations (PECR), as updated by the Data (Use and Access) Act 2025, we are required to obtain your consent before placing any non-essential cookies on your device. Essential cookies that are strictly necessary for the website to function do not require consent.

Types of Cookies We Use

We categorise the cookies on our website into four types. The table below explains each category, whether consent is required, and which specific cookies fall into each group.

These cookies are strictly necessary for the website to function. They cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. You can configure your browser to block them, but some parts of the site may not work as a result.

Cookie	Purpose	Duration
wordpress_*	WordPress session and authentication cookies. Used to identify logged-in users and maintain secure sessions.	Session
wordpress_logged_in_*	Indicates when you are logged in and who you are, for WordPress functionality.	Session
wp-settings-*	Stores your personal WordPress dashboard and interface preferences.	1 year
viewed_cookie_policy	Records whether you have accepted or declined our cookie consent notice.	1 year
PHPSESSID	Preserves your session state across page requests.	Session

These cookies enable enhanced functionality and personalisation — such as remembering your preferences or enabling embedded content like videos or forms. They may be set by us or by third-party providers whose services we use on our pages.

Cookie	Purpose	Duration
wpforms_*	WPForms plugin cookies used to manage form submissions and prevent duplicate entries.	Session
wfvt_*	Used by WPForms to track form visitor sessions.	30 minutes

These cookies allow us to count visits and measure traffic sources so we can understand how our website is performing and where improvements can be made. All information collected is aggregated and does not directly identify individual visitors. If you do not allow these cookies, we will not know when you visited and will not be able to monitor site performance.

Cookie	Set by	Purpose	Duration
_ga	Google Analytics	Registers a unique ID used to generate statistical data on how you use the website.	2 years
_ga_*	Google Analytics (GA4)	Used to persist session state across page requests for Google Analytics 4.	2 years
_gid	Google Analytics	Registers a unique ID to identify a visitor within a single day's session.	24 hours
_gat	Google Analytics	Used to throttle request rate — limits data collection on high-traffic sites.	1 minute

These cookies are set by our advertising and social media partners to build a profile of your interests and show you relevant content or advertisements on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will see less targeted advertising, but our site will continue to function normally.

Cookie	Set by	Purpose	Duration
bcookie	LinkedIn	Browser identifier cookie used by LinkedIn for tracking and advertising.	2 years
lidc	LinkedIn	Used to facilitate data centre selection for LinkedIn services.	24 hours
li_gc	LinkedIn	Stores consent preferences for LinkedIn advertising cookies.	2 years
UserMatchHistory	LinkedIn	Used for LinkedIn Insight Tag and ad conversion tracking.	30 days
AnalyticsSyncHistory	LinkedIn	Used to store information about when synchronisation with the LinkedIn ads service last occurred.	30 days

Third-Party Cookies

Some cookies on our website are set by third parties whose services we use. We do not control these third-party cookies and they are governed by the privacy and cookie policies of those third parties. The main third parties currently setting cookies on our site are:

Google Analytics — website performance and visitor analytics. Google Privacy Policy
LinkedIn — professional social media and advertising. LinkedIn Privacy Policy
WPForms — website contact and sign-up form functionality. WPForms Privacy Policy

If we add new third-party services that set cookies, this policy will be updated accordingly.

Legal Basis for Cookies

Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations 2003 (PECR), as amended by the Data (Use and Access) Act 2025, and the UK General Data Protection Regulation (UK GDPR).

Essential cookies do not require consent as they are strictly necessary for the delivery of the service you have requested.
Non-essential cookies (functional, analytics, and marketing) require your prior, freely given, and informed consent before being placed on your device. We obtain this consent through our cookie consent banner when you first visit our website.

Under the Data (Use and Access) Act 2025, certain analytics cookies used solely to improve our website may be treated as strictly necessary and not require consent. We will only apply this exemption where the cookie genuinely meets that threshold and will err on the side of requesting consent in ambiguous cases.

Where cookies involve the processing of personal data, we process that data on the lawful basis of consent (Article 6(1)(a) UK GDPR), or in the case of essential cookies, on the basis of legitimate interests in operating a functional, secure website (Article 6(1)(f) UK GDPR).

Managing Your Cookie Preferences

You have several options for controlling cookies on our website:

Cookie consent banner. When you first visit intentive.digital, you will be presented with a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or manage your preferences by category. You can change your preferences at any time by clearing your browser cookies and revisiting our website.

Browser settings. Most browsers allow you to control cookies through their settings. You can typically choose to block all cookies, block only third-party cookies, or delete cookies when you close your browser. Instructions for the most common browsers are below:

Google Chrome Manage cookies in Chrome →

Safari Manage cookies in Safari →

Firefox Manage cookies in Firefox →

Microsoft Edge Manage cookies in Edge →

Opt out of Google Analytics. You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics opt-out browser add-on.

Opt out of LinkedIn advertising. You can manage LinkedIn's use of your data for advertising at linkedin.com/psettings/advertising.

Please note that blocking or deleting cookies may affect your experience on our website and may prevent certain features from working correctly.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or updates to our website. We will update the "Last Updated" date at the top of this page when changes are made.

We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Intentive Ltd

Address: 4 Blacksmiths Lane, St. Albans, AL3 4SQ, United Kingdom

Email: hello@intentive.digital

Website: intentive.digital

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.