← Back to intentive.digitalA free diagnostic for DTC and e-commerce brands. See where your programme sits between eroding and enriching your brand, and the fixes worth making first.
The Brand Enrichment Score is a free five-minute CRM diagnostic for DTC and e-commerce brands. It scores your email and SMS programme from −100 (eroding your brand) to +100 (enriching it), benchmarked against the medians for your category, and forecasts the revenue your programme is leaking each year. It is built and delivered by Intentive, a CRM consultancy for consumer brands.
You answer a handful of questions about your CRM programme — sign-up and welcome conversion, open and click rates, unsubscribe and spam rates, repeat purchase or subscription churn, and how much of your revenue email and SMS drive. Each factor is benchmarked against DTC medians for your sector to produce a composite score, your persona, and a revenue-opportunity forecast. Don't have a figure to hand? Skip it and the tool uses a category benchmark.
Yes. The Brand Enrichment Score takes about five minutes and costs nothing. You get your score, your persona and a forecast of the revenue your CRM programme is leaking.
Rough figures from your email platform such as Klaviyo, Omnisend, SFMC or Iterable: open and click rates, unsubscribe rate, repeat purchase or churn, and your CRM revenue share. You can skip any question and the tool uses a sector benchmark instead.
Consumer DTC and e-commerce brands across beauty, fashion, food, home, health, jewellery and gifting, pet, grocery and baby. The benchmarks are tuned per category.
You get recommendations tailored to your category and lifecycle. If you want to go deeper, you can request a Brand Erosion Audit, where Intentive verifies the score against twelve months of your real data and builds a prioritised 90-day plan.
Most audits check whether your flows are set up. The Brand Enrichment Score measures whether your programme is enriching or eroding your brand, because every send either builds the relationship or spends it, and there is no neutral.
One email so we can send your results and save your place if you get interrupted. No spam.
Built for consumer DTC and e-commerce.
We tune the benchmarks and recommendations to your category.
Opens are directional; clicks are the intent signal.
Above benchmark trains customers to wait for the next code.
So we can send it over and tailor the follow-up if you want one.
By submitting, you agree to our privacy policy and terms, and to be contacted by Intentive. Adding a phone number means you're happy for a quick follow-up call.
Calculating your Brand Enrichment Score…
We could show you a number, but with this much left blank it wouldn't be honest. Let's run it properly for you instead: request an audit and we'll pull your real data and produce your Score with a prioritised plan.
We'll verify your Score against twelve months of your real data and give you a prioritised plan for the next ninety days.
By submitting, you agree to our privacy policy and terms, and to be contacted by Intentive.