Every email, every SMS, every triggered nudge either enriches the brand you've been building — or quietly erodes it. There's no neutral. The Brand Erosion Index gives you a single number — where 100 means catastrophic erosion and 0 means none — plus the £$ leaking out of your brand each year.
No credit card. No sales call. Lower score = healthier brand.
One per Brand Erosion component. Banded multiple-choice — no need to pull exact metrics. If you don't track something, that's a finding too.
A composite 0–100 score where 0 means no erosion and 100 means catastrophic. Eight components broken out, calibrated to your category benchmark.
A tailored remediation narrative based on which components are eroding hardest — with an estimate of how much recoverable revenue is leaking from your brand each year.
Every component is scored 0–100 against benchmarks for your category. Most CRM dashboards surface only a handful of these. The composite tells you where you sit; the component breakdown tells you what to fix first.
New subscribers who never convert and never leave — the apathy you're paying for.
Engagement falling across cohorts. The slow leak that compounds quarter by quarter.
First-buyers who don't come back. Where every LTV curve goes to die.
"Active" subscribers who haven't opened in months. Zombies suppressing your real numbers.
The acquisition cost you're burning every send. Early-stage exits especially.
Discount-led sends as a share of total. Brand equity used as currency.
The most direct brand-betrayal signal in the inbox. Customers actively flagging.
High opens, low clicks — the sign your content has stopped earning the click.
The Scorecard is the directional version. The Brand Erosion Audit is the full diagnostic — eight components, scored against category benchmarks, calibrated to your AOV, mapped to a remediation roadmap your team can execute. Start with the Scorecard. The audit is what's next.
Two minutes. Eight questions. Your free BEI score, the priority components flagged, and the recoverable revenue estimate. No spam — your result, then it's yours.
Start the Scorecard →